Turning Up the Volume: SEO Re-Vamp for Focused Energy Productions (A Case Study)

When you’re in the business of creating unforgettable experiences—like weddings and events—you need a website that leaves just as strong of an impression.

Focused Energy Productions, a talented team offering DJ and videography services in Edmonton, came to us because their website wasn’t doing them justice. It looked dated, wasn’t easy to navigate, and wasn’t showing up where it mattered most: in search results.

What Wasn’t Working

They had the skill and the passion, but their digital presence wasn’t helping them grow. Visitors weren’t finding them online, and when they did, they weren’t staying long or taking action. Sound familiar? Yup, that's what people bouncing from your site is, so if you ever hear a marketer bring up a high bounce rate, that's a PROBLEM!

Our Approach

We gave Focused Energy’s website a complete refresh. It was designed to better reflect their personality and professionalism, while also making it way easier for users to find what they need and take the next step.

But great design alone doesn’t drive results. We also tightened up the SEO, making sure their services were showing up in front of the right local audience. Using data and analytical tools, we selected the best keywords and peppered those into the website. Now their website pops up when people are searching for relevant topics.

The Results? They Speak for Themselves:

• 389% increase in unique website visitors

• 135% increase in total website sessions

• 234% increase in clicks to contact

Our website redesign and SEO enabled Focused Energy to drive more website traffic and visitors who actually took action.

Why It Worked

The LaLune Marketing team focused on the user journey, simplified their messaging, and optimized everything under the hood. Now, instead of getting lost online, Focused Energy is getting noticed and booked more.

Thinking About Your Own Website?

Whether you’re a creative service provider, B2B business, or small mom-and-pop shop looking to make your site work harder, the truth is the same: the right design and strategy can make a huge difference.

Curious what that could look like for you? Check our contact page and feel free to reach out for a consultation with the LaLune team.