Summer Social Media Trends For Creators

Are you a content creator or social influencer wanting to know the down and dirty about what's popular? Well grab a bev and curl up on the couch as you read through this one! We're going to explore the trends of music, weddings, and Hampton Girls' Weekend.

Music-Driven Virality Takes Center Stage. . . Again

Machine Gun Kelly's new single "Cliché" is creating significant buzz, particularly on TikTok. A widespread dance trend has emerged, driven by the song's nostalgic yet modern pop-culture vibe. This positions "Cliché" as a potential summer anthem of 2025. The success of this trend highlights the power of music to generate viral social media moments. 

Moreover, the emerging girl band, Katseye, has created a hit song that has dominated the internet, especially among K-pop lovers. “Knarly” and its iconic choreography has been seen across Instagram reels and TikTok. We wouldn’t be surprised if these talented ladies produce more hits and dances that put the internet in a choke hold. 

Expect to see more music-driven content gaining traction (as per usual). The trending audios that haven't dropped off yet, and will likely boost your reach, are:

• "party 4 u" by Charli XCX

• "Birds of a Feather" by Billie Eilish

• "Not Like Us" by Kendrick Lamar

• "Anxiety" by Doechii

• "Barbie Girl" by Aqua (always a classic bop for hot girl summer)

The Rise of Wedding Content Creators

Wedding content creators are a popular addition to modern weddings. These creators capture aesthetic, candid, behind-the-scenes moments. This content is specifically tailored for platforms like Instagram and TikTok. This trend reflects the desire for real-time, shareable wedding content among couples and their guests.

Since summer is the wedding season, we anticipate to see a LOT more wedding content creators. Nothing but sunny weather, white dresses, and bouquet tosses!

Trend Drivers:

• Real-Time Sharing: Couples and guests want to share wedding moments immediately.

• Aesthetic Focus: Desire for curated, visually appealing content.

• Platform Optimization: Content creators understand how to create videos optimized for platforms like Instagram and TikTok.

  
  

Content Focus:

• Aesthetic Shots: Emphasizing decorations, attire, and overall ambiance.

• Candid Moments: Capturing spontaneous interactions and emotions.

• Behind-the-Scenes: Showing the setup, preparations, and lesser-seen aspects of the wedding.

• Shareable Snippets: Creating short-form videos perfect for social media platforms.

A Hamptons Girls' Weekend as a Social Media Status Symbol

A Hamptons girls' weekend has become a social media-fueled status symbol. Young women are spending upwards of $5,000 each on curated luxury experiences. This is not necessarily for authentic experiences but for the appearance of luxury. The goal is to project an image of affluence and exclusivity, feeding into the social media narrative of an aspirational lifestyle. These trips are planned around content creation. What used to be a simple trip to the beach has become a high-stakes production, complete with coordinated outfits, strategically chosen backdrops, and a relentless focus on capturing the "perfect shot". This reflects social media's influence on travel and lifestyle choices. Kind of crazy, right?! 

So the perfect way to capture the "Hamptons Girls' Weekend" is to book those glamping trips, take a beach day, and go explore! Summer is about getting outdoors and having fun, so pack your digital camera and start snapping along the way.

It is important to note that this trend can be detrimental. The constant pursuit of the "perfect post" can lead to anxiety and a distorted view of reality. Creators should be encouraged to disconnect from the online world and enjoy genuine moments without the pressure of social media validation. We do have to advise all of you reading this… enjoy the moment, relax on vacation, and don’t make everything about the perfect Instagram post.