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WOODPECKER COATS

2023 Heritage Classic Campaign

PROBLEM

Woodpecker, a Canadian outerwear brand, wanted to play a key role in keeping the Calgary Flames' families warm during the NHL Heritage Classic.

woodpecker coats canada x calgary flames heritage classic 2023

SOLUTION

LaLune was responsible for organizing and photographing the Calgary Flames and their families for the NHL Heritage Classic. We captured images of players and their families enjoying the day, all while wearing Woodpecker Coats. This effort helped highlight the warmth and style of Woodpecker's outerwear in a real world, family oriented setting.

35%

INCREASE IN WEBSITE TRAFFIC

10%

BOOST IN SOCIAL MEDIA FOLLOWERS

15%

UPLIFT IN PRODUCT SALES

ALL PROJECTS

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